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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) |  | Authors: Brian Halligan, Dharmesh Shah
Creator: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $13.09
as of 7/29/2010 03:31 MDT details
You Save: $11.86 (48%)
New (46) Used (11) from $13.09
Seller: indoobestsellers
Rating:  111 reviews
Sales Rank: 2179
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0470499311
Dewey Decimal Number: 658.872
EAN: 9780470499313
ASIN: 0470499311
Publication Date: October 19, 2009
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470499313 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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| Customer Reviews:
Showing reviews 1-5 of 111
 Very high level insights =- not tactical July 25, 2010
Brittany Vasseur (WASHINGTON, DC, US)
While there were some interesting information i.e. "content is king, create a blog with content that is remarkable" where the book struggles is when it comes to how to execute and make these high level tips a success. Create a blog, and then what? How do I get people to read or find the blog? Overall, this book left me with more questions than answers...
 This is THE best book on website strategies July 22, 2010
wjwallis (California USA)
A fantastic book. I applied many of their suggestions immediately.
They suggest to make your blog your main page!
I did that with my wedding site and am planning to do it with my commercial site next
Highly recommended
A "Must Read" For Every Marketer! July 14, 2010
Bastian
After reading this book for our entire management team we have decided to purchase one for our entire organization so they can see the importance to creating remarkable content!
Great Step By Step Guide June 17, 2010
Laura Woodard (Tampa)
This is a great step by step guide to social marketing. I love the "To Do" lists at the end of the chapters. I highly recommend this book if you want to quickly get up to speed on this topic.
Excellent Place to Begin! May 23, 2010
Gary Harding
I am almost finished listening to the unabridged audiobook, and I am VERY thankful. It explained so much of what I need today, like how to use Linkedin for a job search! I'm a webmaster with 10 years design experience and a little SEO background. This gave me definitive action items I can implement now.
Showing reviews 1-5 of 111
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